Pacific Petals
logo Branding Materials
Promotional Materials
Seasonal Campaign Designs
Photo Shoot Coordination
Pacific Petals, established in 2014, has become a premier floral decoration provider for homes and offices in Hong Kong. With a retail presence at The Ritz-Carlton, the brand embodies elegant luxury and romance, offering premium floral solutions to distinguished clients like W Hong Kong and The St. Regis. Committed to professionalism, Pacific Petals enhances its brand image by elevating the aesthetic appeal of spaces through exclusive arrangements, ultimately raising the perceived value of its offerings.
During my time at Pacific Petals, I was instrumental in a comprehensive rebranding initiative, which included designing a new logo and packaging, as well as developing the overall mood and visual identity. Additionally, I worked on seasonal promotional efforts, crafting engaging online advertisements and designing offline materials such as shop posters and flyers. My contributions aimed to strengthen the brand's presence while effectively communicating its commitment to quality and elegant luxury.