Mentholatum
Point-of-Sale MaterialsDuring my time at the design agency, I had the privilege of collaborating with Mentholatum, focusing primarily on the design of point-of-sale materials (POSM) for Mannings and Watsons shops. My work involved creating eye-catching displays and signage that effectively communicated product benefits and promotions, drawing customers' attention in-store.
In addition to crafting the visual elements, I measured the POSM sizes and provided dummy sketches to ensure optimal placement and visibility within the retail environment. By blending creative design with strategic marketing objectives, I aimed to enhance brand visibility and drive sales. This experience allowed me to contribute significantly to the brand’s ongoing success in the competitive personal care market while reinforcing Mentholatum's trusted reputation among consumers.