Hing Fat Flower
Branding Materials
Promotional Materials
Seasonal Campaign Designs
Visual Merchandising Displays
Photo Shoot Coordination
Hing Fat Flower Group is Hong Kong's premier provider of premium cut flowers, dedicated to enhancing everyday life with beautiful floral products. As a one-stop shop, they offer high-quality flowers, plants, and bespoke services at competitive prices, serving a diverse clientele that includes luxury hotels, casinos, and boutique florists. Committed to innovation and sustainability, the company fosters a positive work culture while nurturing talent and entrepreneurial spirit within the floral industry.
As the in-house Graphic Designer, I created content for online and offline marketing materials, including print ads, posters, EDMs, and social media posts. I also led rebranding initiatives for sub-brands such as Pacific Petals and Hing Fresh, and independently managed seasonal design projects, coordinating photo shoots and visual merchandising to enhance product appeal.